Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Articles & Source
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster
Google explains why it doesn’t matter if websites are getting heavier and the takeaway has everything to do with SEO.
The post Google Explains Why It Doesn’t Matter That Websites Are Getting Larger appeared first on Search Engine Journal.
How marketing leaders are getting unstuck from Salesforce by Stitch
An executive fireside chat for brand-side marketers on how brands are moving into their next era — beyond Marketing Cloud.
All the letters
Every writer has all of them. 26 in most Western languages. But no writer knows all the words. That’s the gap where creativity, effort and possibility lie–between the universal letters and the unlimited words. This is an analogy for arenas as diverse as sports and commerce. Sometimes, we work on a project where our competitors
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster
Google’s John Mueller says that those who self-identify as SEO gurus are clueless imposters.
The post Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” appeared first on Search Engine Journal.
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests.
The post ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal appeared first on Search Engine Journal.
Trust In AI Search Could Drop With Ads, Survey Shows via @sejournal, @MattGSouthern
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.
The post Trust In AI Search Could Drop With Ads, Survey Shows appeared first on Search Engine Journal.
Are low-quality listicles about to lose their edge in Google Search?
Google says it’s aware of weak ‘best of’ lists and said it ‘works to combat that kind of abuse’ in Search and Gemini.
Human content is 8x more likely than AI to rank #1 on Google: Study
New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.