4 ways to strengthen buy-in for technical SEO work
Technical SEO projects gain traction faster when you communicate their value in terms executives and developers understand.
Articles & Source
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) via @sejournal, @SequinsNsearch
Do you really know who your audience is? In this article, we introduce the R.E.M. Framework for better audience targeting in the the signal-loss era.
The post Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework) appeared first on Search Engine Journal.
Marketing is entering its ‘air traffic control’ era by AtData
Adapting to customer journeys that increasingly resemble competing AI systems interpreting trust, risk, intent, and identity in real time.
Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros via @sejournal, @gregjarboe
Anthropic’s 80-fold growth crisis mirrors Google’s 1999 infrastructure crunch. The decisions made under pressure will reshape the tools marketers rely on.
The post Anthropic’s Infrastructure Crisis – What It Means for Marketers & SEO Pros appeared first on Search Engine Journal.
All right and none the same
On a beautiful Sunday in Central Park, you’ll see thousands of people out for a jog. Each person has exactly the right running style–and none of those styles are the same. Each is wearing what they think of as the right clothes, listening (or not) to the right sort of music, going in precisely the
Google-Agent: The Web’s New Visitor Just Got An Identity via @sejournal, @slobodanmanic
Google-Agent introduces a new class of web visitor: AI agents acting on behalf of users, not crawlers indexing content.
The post Google-Agent: The Web’s New Visitor Just Got An Identity appeared first on Search Engine Journal.
Perfect or better?
We can search for the perfect option or settle for something better than we have right now. The search for perfect never ends, and it’s a great place to hide. Would you rather wait for the perfect job, or take this new one, which is better than the one you have? The perfect leader is
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It via @sejournal, @gregjarboe
The traffic data doesn’t lie: Google at 111 billion monthly visits, Facebook at 10 billion. Here’s what Marketing Myopia says about that gap.
The post Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It appeared first on Search Engine Journal.
SERP FAQ Removal & New Data Challenge Schema’s AI Search Value via @sejournal, @MattGSouthern
Google’s FAQ removal and new Ahrefs research challenge schema’s value for SERP visibility and AI citations.
The post SERP FAQ Removal & New Data Challenge Schema’s AI Search Value appeared first on Search Engine Journal.
“Here’s a pillow the cat didn’t pee on”
Highlighting the non-existent negative is confusing. “Don’t be late,” isn’t as useful as, “We’re going to leave on time.” “I don’t want to be rude, but…” can easily be replaced by simply saying something that isn’t rude. And of course, “with all due respect…” is often the preface to something said without due respect.