Competitive intelligence 101: What it is & how to gather it
Learn what competitive intelligence is and how you can gather it and use it to improve your own strategy.
Articles & Source
Google Says It Can Handle Multiple URLs To The Same Content via @sejournal, @martinibuster
Google’s John Mueller answers question about how Google handles multiple URLs and duplicate content.
The post Google Says It Can Handle Multiple URLs To The Same Content appeared first on Search Engine Journal.
The right answer
Engineers, scientists, and most of all, businesses are looking for the right answer. It’s such a common quest that we take it for granted, but it’s new, and it continues to cause stress. The right answer is productive. It’s resilient. And it’s a powerful ranking tool. The right play wins the game, the right production
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations.
The post How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps appeared first on Search Engine Journal.
Google Ads adds “Results” tab to show impact of recommendations
Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate performance instead of relying on trust.
Pichai Says AI Could ‘Break Pretty Much All Software’ via @sejournal, @MattGSouthern
Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets.
The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal.
Google Ads lets marketers reuse AI text rules across campaigns
Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand voice and creative control.
Google: AI ads driving up to 80% sales lift for some brands
Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, reshaping how brands need to reach consumers in search.
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools instead of returning links and answers.
Google AI Overviews: 90% accurate, yet millions of errors remain: Analysis
Nine out of 10 correct may sound strong for generative AI, but that means searchers could be getting millions of inaccurate answers every day.