Google Analytics Adds AI Assistant As Default Channel Group via @sejournal, @MattGSouthern

Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini.

The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.

https://www.searchenginejournal.com/google-analytics-adds-ai-assistant-as-default-channel-group/574974/