Dean Kadi talks clients ignoring performance data
Dean Kadi shared a real-world PPC story about the consequences of ignoring performance data and overriding a winning ad strategy.
Articles & Source
Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ via @sejournal, @MattGSouthern
Google’s new AI Search guide says AEO and GEO are still SEO and names tactics site owners can ignore, including llms.txt, chunking, and special schema.
The post Google’s New AI Search Guide Calls AEO And GEO ‘Still SEO’ appeared first on Search Engine Journal.
What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
Why now is the time to prepare for WebMCP
AI agents are becoming a new discovery layer, and WebMCP could become the schema markup that helps them understand and use your site.
GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse via @sejournal, @MattGSouthern
Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts.
The post GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse appeared first on Search Engine Journal.
The future of law firm SEO depends on authority, not volume
Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web.
How to model non-linear SEO seasonality with Prophet
Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python.
Google updates search spam policies to clarify it applies to generative AI responses
Using spam techniques to rank well in Google AI responses, like AI Mode and AI Overviews, is against its policies.
Build a martech stack that makes it easy to manage your brand by Canto
Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention.
What is prompt tracking? (+ 4 prompt types to track)
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.