Google’s revamped Video SEO documentation shows four ways to make content more effective
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Google’s John Mueller cautioned against simply redirecting URLs in order to « fix » 404 errors, explaining how best to handle them
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Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market work it out–the dollars become a
Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews.
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Exasperated by Reddit spam, an SEO exposes six ways spammers are using Reddit to exploit Google’s ranking algorithms
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Googlebot is the website crawler Google uses to find content on the internet. Learn how it works in this guide.
A pitch deck reveals new details about Perplexity’s advertising plans – including video ads and sponsoring related questions.
Use a multi-column matrix, categorizing tasks by impact, effort and urgency, focusing on site-wide and revenue-driving optimizations.
Get answers faster with these 21 Google search tips: 1) Filter your results, 2) Search within sites, and more.
Learn about Largest Contentful Paint – what it is, how it’s measured, and how to optimize for it to improve your Core Web Vitals score.
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