YouTube Studio adds new website visits goal for promotions
YouTube Studio now has a website visits goal in promotions, allowing creators to drive traffic to their websites directly from their videos.
Articles & Source
Google Users Warned Of Surging Malvertising Campaigns via @sejournal, @MattGSouthern
Google search results increasingly exploited by « malvertising » ads spreading malware and phishing scams, researchers warn.
The post Google Users Warned Of Surging Malvertising Campaigns appeared first on Search Engine Journal.
What is an AI winter and is one coming?
From past AI winters to present challenges: A look at AI’s evolution and its implications for search marketing strategies.
How to improve brand visibility in organic search
Key tactics to increase your brand’s presence in organic search results, drive higher engagement and boost customer trust.
Recovery uncertain: Google’s Danny Sullivan on algorithm impacts
Google’s Search Liaison discusses the impact of Google updates, noting that publishers may not get back to previous traffic levels.
How to conduct audience research for paid search
Enhance your audience research strategy with insights into pre-build, mid-flight and post-campaign analysis for Google Ads.
How To Get Clients As a Freelancer: 5 Simple Steps
These approaches to getting clients as a freelancer have a low success rate: While you might get the occasional job…
The post How To Get Clients As a Freelancer: 5 Simple Steps appeared first on Copyblogger.
Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
Why Google Indexes Blocked Web Pages via @sejournal, @martinibuster
Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored
The post Why Google Indexes Blocked Web Pages appeared first on Search Engine Journal.
Feeding the algorithm
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is