Microsoft Copilot expands AI power to Display Ads
Microsoft introduces generative AI capabilities in its Copilot feature for creating display ad banners, and streamlining asset creation.
Articles & Source
Microsoft brings video and CTV ads (including Netflix inventory) to Advertising Editor
Microsoft will start supporting Video and Connected TV ads in its Advertising Editor, including Netflix inventory across ten countries.
Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon) via @sejournal, @adsliaison
What’s the difference between automatically created assets and dynamic assets or conversational experience and generated assets? Why should you care? Let’s dig in.
The post Google Ads: A Quick Guide To Every AI-Powered Ad Creative Feature (And What’s Coming Soon) appeared first on Search Engine Journal.
What Are Hreflang Attributes & How Do You Implement Them?
Hreflang attributes specify pages‘ languages and possibly regions. Learn how to implement them.
SMX Advanced is online next week… don’t miss out!
Join us online, June 11-12, to attend the only conference designed for advanced search marketers.
How To Measure the Value of Your Audience (in Real Money)
You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others? Robert Rose can — and this article shows you how.
What Is Sponsored Content? An Explanation + How to Get Started
Discover how to choose the right partners and platforms, so you can get started with sponsored content.
The Best SEO Conferences For 2024-2025 (Virtual And In-Person) via @sejournal, @lorenbaker
SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend.
The post The Best SEO Conferences For 2024-2025 (Virtual And In-Person) appeared first on Search Engine Journal.
How to Change User Agents in Chrome, Edge, Safari & Firefox via @sejournal, @vahandev
SEO professionals can change their browser’s user-agent to identify issues with cloaking or audit websites on different devices. Learn the process here.
The post How to Change User Agents in Chrome, Edge, Safari & Firefox appeared first on Search Engine Journal.
Did you see it in the theater?
We’re in the middle of a huge and unusual shift. The magazine publisher acted like the best sales were newsstand sales, even though the profit came from subscriptions and most people simply visited the website. Book publishers and editors seem to focus on selling copies on paper, sold in independent bookstores. They spend as little