Google Analytics adds source grouping and hostname filtering
Google Analytics is introducing cleaner source attribution and new filtering controls, for easier cross-channel performance analysis
Articles & Source
Claude visibility may depend heavily on Brave Search rankings, new data suggests
Claude frequently pulls from Brave Search results, with ranking, recency, and comparison prompts triggering searches most often.
How to build a Claude Code-powered second brain for agency work
See how memory, search, MCP integrations, and AI skills work together to reduce context-switching and keep client work moving.
Google delays Dynamic Search Ads migration to AI Max
The extended DSA transition timeline gives advertisers more time to test AI powered options & manage the transition at a slower pace.
Why attribution and impact are no longer the same thing in PPC
Platform reports tell part of the story. Incrementality, CRM data, and broader measurement can reveal marketing’s true impact.
Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse via @sejournal, @MattGSouthern
Reddit gains ground after the May core update, new zero-click data lands, Google updates its SEO guidance, and Business Profile data comes to Analytics.
The post Reddit Climbs, Clicks Drop, GBP Comes To GA4 – SEO Pulse appeared first on Search Engine Journal.
How AI prompt patterns vary by industry and shape search visibility
From symptom-based questions to software comparisons, see how user prompts influence what AI systems choose to surface.
AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers via @sejournal, @gregjarboe
New research shows daily AI Overview users click sources 3.5x more than occasional users, revealing optimization opportunities.
The post AI Overview Click Data Reveals Unexpected User Behavior Patterns For Marketers appeared first on Search Engine Journal.
Nü Tennis
Every day, about 16,000,000 hours of tennis are played. The percentage of that devoted to tournament play approaches zero. So why is informal tennis built on a zero-sum model? In a game, every shot is designed to have the opponent fail. The goal is to have your opponent miss the ball, hit it into the
Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated via @sejournal, @slobodanmanic
Stop running accessibility and agent-readiness audits on separate quarterly cycles. They’re the same audit. Here’s the evidence, and the one fix to make first.
The post Google’s Agent-Friendly Checklist Is The Accessibility Audit Restated appeared first on Search Engine Journal.