The Dangerous Seduction Of Click-Chasing
News publishers chasing SEO-driven clicks often sacrifice audience trust, and pay the price when rankings collapse.
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Articles & Source
How To Measure PPC Performance When AI Controls The Auction via @sejournal, @brookeosmundson
Measure PPC performance in 2026 with AI-driven auctions, smarter attribution, profit-based metrics, and reporting frameworks built for Google Ads automation and AI search.
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Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster
A recent announcement by Google signals the start of a massive change in how the internet and search work.
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How AI Chooses Which Brands To Recommend: From Relational Knowledge To Topical Presence via @sejournal, @Dixon_Jones
Research on language models reveals how brands win or lose in AI-generated recommendations based on association strength.
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Why no amount of SEO can fix a broken brand
Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions.
PPC salaries are splitting: Which side are you on?
Mid-career PPC roles are under pressure as top earners pull away. New salary data shows what’s driving the divide.
Avoiding the purity loop
Some vegans don’t eat avocados. They’re concerned that the bees that are trucked in to pollinate the trees are mistreated, and so they choose to not support this practice. But we live in community, and someone running a vegan restaurant or serving a meal to vegan friends, concerned that they might offend, doesn’t serve avocado.
How AI Agents See Your Website (And How To Build For Them) via @sejournal, @slobodanmanic
Websites built with semantic HTML, accessible patterns, and visible server-rendered content are better positioned for the agentic web.
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Settling
Sometimes it pays to accept and celebrate what we get. And sometimes, we only get something because we settled for it. It helps to be able to discern the difference between the two.
What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern
Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows.
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