Google expands Smart Bidding Exploration, adds Promotion Mode
Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.
Articles & Source
Law firm PPC: How to optimize for signed cases instead of leads
Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.
Agentic Commerce And The New Rules Of Google Ads via @sejournal, @tonyadam
AI agents now shop and checkout for customers, transforming Google Ads product feeds into bidding signals and creating new advertising surfaces.
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Google’s Unexpected Take On Site Folder Structure And SEO via @sejournal, @martinibuster
Google’s John Mueller said localized URL folders for a site’s primary market offer little practical SEO advantage.
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Your Q4 Budget Is Built On 2024 Search Data – 3 New Reports That Should Reshape It via @sejournal, @gregjarboe
Three overlooked data points reveal why Q4 campaigns built on 2024 assumptions may miss the mark entirely.
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Google Cloud Announces The Open Knowledge Format via @sejournal, @martinibuster
Google Open Knowledge Format turns organizational knowledge into a shared format for AI agents, tools, and teams.
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Degrees of freedom
When tech shows up, it offers a shortcut and convenience. You can use Google Maps to direct you somewhere without paying much attention to the surroundings. You can use Claude to write your marketing copy and get a better-than-mediocre result the first try. You can look for a gift on Amazon, pick the first match,
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
How One Team Earned 1,000+ AI Citations With Unique Research Data via @sejournal, @lorenbaker
Find out how PureLinq earned over 1,000 citations and links through strategic digital PR pitches that resonate with journalists.
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Stripe Projects Opens Cloud Infrastructure Buying To AI Agents via @sejournal, @slobodanmanic
Your pricing page was built for humans. An agent buying infrastructure needs a structured catalog, a programmatic signup endpoint, and a delegated billing surface.
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