Go for the Win-Win: Game Your Paid Media Strategy
Big brands like Disney and Amazon have upped their advertising options with interactive “advergames.” The technique is a play that B2B marketers should consider for their paid advertising strategies.
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Why Google Indexes Blocked Web Pages via @sejournal, @martinibuster
Google’s John Mueller explains why disallowed pages are sometimes indexed and why related Search Console warnings can be ignored
The post Why Google Indexes Blocked Web Pages appeared first on Search Engine Journal.
Feeding the algorithm
The marketing consultant told the client that they have to post three times a day on LinkedIn. “It doesn’t matter if it’s good.” The SEO consultant explained that the website had to be loaded with keywords, and that a big budget needed to be set aside to develop inbound links. And the job seeker is
Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 via @sejournal, @lorenbaker
Looking for the best affiliate marketing platforms for driving sales? Explore our top picks and how they can help you increase revenue and brand visibility.
The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2024 appeared first on Search Engine Journal.
Google May Unify Schema Markup & Merchant Center Feed Data via @sejournal, @MattGSouthern
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences.
The post Google May Unify Schema Markup & Merchant Center Feed Data appeared first on Search Engine Journal.
New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk via @sejournal, @martinibuster
A critical flaw in the LiteSpeed Cache WordPress plugin puts millions of websites at risk of full site takeovers
The post New LiteSpeed Cache Vulnerability Puts 6 Million Sites at Risk appeared first on Search Engine Journal.
Google Ads tightens rules on Gambling Certification recertification
Stricter recertification rules coming for Gambling and Games advertisers starting November 2024, with violations leading to immediate account suspension.
Google Ads adds ‘Unintended Consequences’ to Insights
The new Google Ads Unintended Consequences card will show you misaligned campaign targeting and ad placement.
Google Ads won’t appear on parked domains for new accounts by default
Google Ads is automatically opting new accounts out of Parked Domains starting in October, enhancing ad relevance and budget efficiency.
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.