AI for video advertising: 5 best practices for PPC campaigns
Nearly 90% of advertisers use AI for video ads. Performance now comes down to creative inputs, data signals, and measurement.
Articles & Source
10 Remarketing Lists To Boost PPC Performance via @sejournal, @brookeosmundson
Turn first-party data into measurable PPC gains using remarketing strategies built for real account management, not theory.
The post 10 Remarketing Lists To Boost PPC Performance appeared first on Search Engine Journal.
WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data via @sejournal, @martinibuster
WordPress membership plugin vulnerability exposing Stripe payment setup data affects up to 10,000 websites.
The post WordPress Membership Plugin Flaw Exposes Sensitive Stripe Data appeared first on Search Engine Journal.
The squeeze
Once a company hits a plateau in its market share, the pressure begins to mount. Investors want more of a return, shareholders want the stock price to go up. Managers pay attention to the metrics they’re held to, and the squeeze begins. At first, the squeeze focuses on efficiency. Cut obvious costs without diminishing customer
Google Health AI Overviews Cite YouTube More Than Any Hospital Site via @sejournal, @MattGSouthern
A study of 50,807 German health queries finds Google AI Overviews cite YouTube most, as Google pulls some health summaries after a Guardian report.
The post Google Health AI Overviews Cite YouTube More Than Any Hospital Site appeared first on Search Engine Journal.
All In One SEO WordPress Vulnerability Affects Over 3 Million Sites via @sejournal, @martinibuster
A vulnerability in the popular AIOSEO plugin affecting up to 3 million sites is in addition to the six found in 2025.
The post All In One SEO WordPress Vulnerability Affects Over 3 Million Sites appeared first on Search Engine Journal.
Google introduces total campaign budgets for Search
Set a total campaign budget over days or weeks, letting Google optimize spend automatically and keep your campaigns on track without constant tweaks.
Google Ads rolls out account-level placement exclusions
Google Ads has introduced account-level placement exclusions, allowing advertisers to block unwanted inventory from a single, centralized setting.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
YouTube gives creators smarter ad targeting
YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.