Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Articles & Source
Rand Fishkin: Zero-click search began long before AI
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.
Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.
Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern
Google has outlined best practices that can increase the likelihood of « Read more » deep links appearing.
The post Google Lists Best Practices For Read More Deep Links appeared first on Search Engine Journal.
What Search Engines Trust Now: Authority, Freshness & First-Party Signals via @sejournal, @cshel
Trust in search is now dynamic, requiring ongoing authority building, content maintenance, and structured delivery to remain visible.
The post What Search Engines Trust Now: Authority, Freshness & First-Party Signals appeared first on Search Engine Journal.
How to use the three-act structure for data storytelling
Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next.
Is your AI readiness a mirage? by AtData
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.