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Articles & Source

Google’s Q4 Earnings Point To An AI-Focused Future via @sejournal, @MattGSouthern

4 février 2025
| Aucun commentaire
| Articles & Source

Alphabet’s Q4 revenue rose 12%, driven by AI advancements, cloud growth, and infrastructure investments.

The post Google’s Q4 Earnings Point To An AI-Focused Future appeared first on Search Engine Journal.

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LinkedIn Video Views Up 36%, New Tools & Courses Available via @sejournal, @MattGSouthern

4 février 2025
| Aucun commentaire
| Articles & Source

LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.

The post LinkedIn Video Views Up 36%, New Tools & Courses Available appeared first on Search Engine Journal.

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Google Analytics simplifies cost data import

4 février 2025
| Aucun commentaire
| Articles & Source
Google Analytics 4

Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible reporting.

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Google Ads updates Dating & Companionship Ads policy

4 février 2025
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| Articles & Source
Google Ads logo on smartphone

Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad eligibility.

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ChatGPT growing as a traffic referrer, reshaping search behavior: Report

4 février 2025
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| Articles & Source
Google vs Bing vs ChatGPT

ChatGPT is sending more traffic to education and tech sites while redefining how users discover and engage with content.

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Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric via @sejournal, @Kevin_Indig

4 février 2025
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| Articles & Source

Search isn’t what it used to be. With rising costs in rank tracking, do keywords still matter? It’s time to rethink your SEO strategy.

The post Death Of The Keyword: Why Aggregate Organic Traffic Is A Better Metric appeared first on Search Engine Journal.

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How to Improve Local SEO: 11 Best Practices

4 février 2025
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| Articles & Source

How to Improve Local SEO: 11 Best Practices

Follow these tips to improve your local SEO and reach nearby people looking for businesses like yours.

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How AI makes paid search audits faster and better

4 février 2025
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| Articles & Source
How AI makes paid search audits faster and better

Here’s how AI-powered paid search audits can help streamline analysis, flag inefficiencies, and simplify reporting for better PPC results.

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9 Biggest SEO Trends of 2025 & How to Leverage Them

4 février 2025
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| Articles & Source

9 Biggest SEO Trends of 2025 & How to Leverage Them

Some of the biggest SEO trends are related to search intent, zero-click searches, and AI content.

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Super Bowl Ads Don’t End on TV: How to Track Digital Campaigns with AdClarity

4 février 2025
| Aucun commentaire
| Articles & Source

Super Bowl Ads Don’t End on TV: How to Track Digital Campaigns with AdClarity

Super Bowl ads don‘t stop after the final whistle. Discover how brands leverage digital platforms to keep the momentum going, and learn how you can track their post-game strategies with AdClarity.

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