The Great Decoupling via @sejournal, @Kevin_Indig
AI search broke the link between traffic and revenue. This piece explains how SEO creates demand without page views.
The post The Great Decoupling appeared first on Search Engine Journal.
Articles & Source
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
Case Study: How Entity Linking Can Support Local Search Success via @sejournal, @marthavanberkel
Understand why entity linking is becoming a strategic requirement for local SEO in AI search environments.
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SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
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Yext’s Visibility Brief: Your guide to brand visibility in AI search by Yext
Explore insights on how to lead, adapt, and grow in a world where AI agents decide which brands surface, and which disappear.
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries via @sejournal, @martinibuster
New data from BrightEdge shows which kinds of finance-related queries trigger AI answers and which kinds do not
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Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster
The co-lead of the WordPress AI Team says some sites face a « more complex » future as brand differentiation gets flattened.
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The empathy of instructions
It’s difficult to write directions. A user interface, a map or a recipe all require empathy. That’s because the person writing it knows something the reader doesn’t. In fact, that’s the only reason to do it. But because instructions exist to bridge this gap, we benefit by understanding and focusing on the gap. The instructions
Some Google AI Overviews now use Gemini 3 Pro
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode results back in November and then in December Google began using Gemini 3 Flash for AI Mode….