Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Articles & Source
12 things Reddit needs to make its ad platform more competitive
Reddit has a unique advantage: communities built around real questions and decisions. Its ad platform needs to catch up.
How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO via @sejournal, @gregjarboe
TransUnion’s survey of 100 marketing leaders shows AI search blind spots mirror walled garden measurement gaps. Frame GEO as a company-wide problem to get funded.
The post How TransUnion’s AI Findings Should Change the Way SEOs Pitch GEO appeared first on Search Engine Journal.
DMCA as a weapon: How to fight fraudulent takedown claims
A fraudulent DMCA notice can cost you search visibility. Here’s what to document, how to file a counter-notice, and when to escalate.
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
Topical Gravity: Why topics are the new unit of your search strategy
Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.
YouTube Updates Partner Program Terms & Shorts Payout Rules via @sejournal, @MattGSouthern
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline.
The post YouTube Updates Partner Program Terms & Shorts Payout Rules appeared first on Search Engine Journal.
The AI Detection False Economy: Fueling FOW (Fear of Writing) via @sejournal, @andybetts1
AI detectors gave wildly different verdicts on the same human-written article, and even flagged writing from 2014.
The post The AI Detection False Economy: Fueling FOW (Fear of Writing) appeared first on Search Engine Journal.
How to decide whether a keyword deserves its own page
Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.
WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised via @sejournal, @martinibuster
WPForms Lite WordPress plugin accused of adding a backdoor to new installs. I gave it and try and what happened was unexpected.
The post WPForms Lite Accused Of Adding Backdoor. I Tested It And Was Surprised appeared first on Search Engine Journal.