Google adds Local customer optimization to Performance Max
Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search.
Articles & Source
Google updates YouTube and Discover Feed ad requirements
Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements
Google updates Merchant Center with cross-platform reporting
Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights.
OpenAI Allows Some Health & Finance Ads In ChatGPT via @sejournal, @MattGSouthern
OpenAI’s ad rules now allow some health and finance advertisers in ChatGPT, while placement restrictions still apply to sensitive conversations.
The post OpenAI Allows Some Health & Finance Ads In ChatGPT appeared first on Search Engine Journal.
Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic
Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource.
The post Cloudflare Gives AI Agents Wallets That Pay For What They Access appeared first on Search Engine Journal.
How to use MCP to get more data from the tools you already use
Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren’t built to handle.
The new search journey changes how SEO and PPC should work
The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion.
Community signals are AI’s largest third-party source
UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication.
Google Is Ending Target Overperformance – What to Fix Before August 17 via @sejournal, @brookeosmundson
Google Smart Bidding changes August 17. Learn which Target CPA and Target ROAS campaigns to audit and what to update before the deadline.
The post Google Is Ending Target Overperformance – What to Fix Before August 17 appeared first on Search Engine Journal.
Automattic Fires Back At WP Engine’s Motion For Sanctions via @sejournal, @martinibuster
Automattic rebuts WP Engine, says Matt Mullenweg’s « personal communications with romantic partners » has « nothing to do with this case. »
The post Automattic Fires Back At WP Engine’s Motion For Sanctions appeared first on Search Engine Journal.