Lead gen advertising in the automation era: How any brand can succeed
Boost your lead gen strategy with tips on campaign management, sales alignment and maximizing ad performance.
Articles & Source
Email return on investment (ROI) is the best there is—but that’s only part of the story
The post Email return on investment (ROI) is the best there is—but that’s only part of the story appeared first on Litmus.
B2B vs. B2C: Key Differences & Marketing Tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
How To Balance Performance And Brand Marketing via @sejournal, @MordyOberstein
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms.
The post How To Balance Performance And Brand Marketing appeared first on Search Engine Journal.
7 Ancient Archetypes That Give Your Content Fresh Relevance
Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.
Meta Robots Tag & X-Robots-Tag Explained
Meta robots tags tell search engine bots how to crawl, index, and serve your site‘s pages in search results.
15 SEO Tips to Boost Organic Rankings & Traffic
Some of our top SEO tips include meeting search intent, improving site speed, and demonstrating E-E-A-T.
Long-term selfish
Everyone is selfish. We do things that increase our chances of survival, help us achieve our goals and give us a story we can tell ourselves about our role in the community. But short-term selfish is something we try to grow out of. Short-term selfish runs a red light because we’re in a hurry. It
9 Proven Ways To Improve Your PPC Campaign Performance via @sejournal, @andreaatzori
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends.
The post 9 Proven Ways To Improve Your PPC Campaign Performance appeared first on Search Engine Journal.
Google’s Gemini To Gain ‘Deep Research’ Feature via @sejournal, @MattGSouthern
Google plans to add « Deep Research » to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear.
The post Google’s Gemini To Gain ‘Deep Research’ Feature appeared first on Search Engine Journal.