Used or cited: The two ways brands appear in AI search
Learn how AI engines use and cite brand information, how to measure both, and why traditional SEO still matters.
Articles & Source
Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales
AI made experiments cheap to run but no easier to trust. A framework for fewer, sharper bets and the discipline to kill the losers fast.
The post Performance Marketing Meets AI: How To Build An Experimentation Framework That Scales appeared first on Search Engine Journal.
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.
Google Search Console gains reporting on social and video platforms
There is a new way to verify and filter your performance reports, insights reports and achievements by platform property.
How to get the most from Microsoft Advertising campaigns
Improve Microsoft Advertising performance with stronger AI signals, measurement, creative, and campaign structure.
Building a brand worth finding: Signals that fuel discovery
AI search favors brands with strong reputations, consistent messaging, and trusted third-party validation. Learn how to strengthen all three.
ChatGPT Ads rolling out audience lists
Several advertisers have begun to notice a new option to upload Audience lists into OpenAI’s new ad platform.
62% Of AI Brand Recommendations Vanish After One Buyer Question – New Clovion Data via @sejournal, @gregjarboe
A dropped zero in Clovion’s AI visibility study hid numbers far more alarming than published. Here’s what the corrected data means for brand strategy.
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Google On Using Markdown For AI SEO via @sejournal, @martinibuster
Google’s John Mueller responds to the trend of creating a set of markdown pages to mirror HTML content for AI SEO.
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