The SEO blind spot is what happens after the click

Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.

Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.

Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.

This is after Google has already added these link carousels for AI Overviews in Google Search.
Claude’s Gen Z preference now outpaces Boomers nearly 8-to-1, and a chicken salad chain’s rise shows why AI consideration scores never equal user trust.
The post AI Brand Preference Now Splits By Generation, Claude Leads Gen Z More Than 7-To-1 appeared first on Search Engine Journal.

A single Google Careers listing sheds rare light on Discover’s recommendation system, reinforcing research into candidate selection and user affinity.

New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.

Vary hooks, creators, messaging, formats, and offers to give Meta more creative combinations to match with different audiences.
Google generates AI Mode ads directly from your product feed, not your ad copy. Here’s which Merchant Center attributes decide whether your products get chosen.
The post How To Advertise In Google AI Mode For Ecommerce appeared first on Search Engine Journal.

A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.
Wix introduced Symphony, an easy and safe way for small to medium size local businesses to use AI agents.
The post Wix Introduces Symphony, An Easy Way For Local Businesses To Use AI Agents appeared first on Search Engine Journal.