Shopify launches AI-powered marketing automation tool
Campaign Autopilot aims to simplify multi-channel marketing by handling campaign execution and optimization from a single dashboard.
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YouTube rolls out new Gemini-powered insights tools
Google is rolling out new AI-powered tools to uncover creator trends, understand audience behavior and optimize campaigns.
How to make Performance Max focus on net new customers
Reduce overlap between Google and Meta with a four-step framework that uses brand exclusions, audience exclusions, and Customer Match data.
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
ChatGPT Is Secretly Googling Things: This Tool Shows You Exactly What
Optimizing for AI search means optimizing for queries your customers never typed. QueryFan surfaces exactly what ChatGPT and Gemini searched when answering their questions.
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Amazon launches Alexa+ Agentic Ads
Amazon’s new Alexa+ Agentic Ads let consumers complete purchases directly within a conversation.
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
How To Define & Report SEO KPIs That Actually Move The C-Suite via @sejournal, @AdamHeitzman
Stop reporting rankings and traffic. Start showing pipeline, CAC, and ROI that executives actually care about.
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