Google’s May core update finished rolling out on after nearly 12 days. SEO professionals described the update as heavier than March.
The post Google’s May Core Update Complete After Volatile Rollout appeared first on Search Engine Journal.
Learn to check if Google has indexed your site and what to do if not, so you can show in search results.
SISTRIX data from German-language ChatGPT responses shows citation patterns changed after GPT-5.5 appeared. The company compares it to a core update.
The post ChatGPT Citations Changed After GPT-5.5, SISTRIX Data Shows appeared first on Search Engine Journal.
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
Not sure if your site is agent-ready? Google’s new Lighthouse report checks three things most SEOs haven’t tackled yet.
The post How To Use Lighthouse To Test Your Website For Agentic Readiness appeared first on Search Engine Journal.
More budget doesn’t always create more revenue. Identify when scaling paid search will drive incremental value versus higher costs.
The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.
The post How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework appeared first on Search Engine Journal.
Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative.
The post Google Says LLMs.txt Is Purely Speculative… For Now appeared first on Search Engine Journal.