Why search ROAS depends on paid social more than you think
Search often gets credit for demand created upstream. Learn how to measure the halo effect before shifting budget between channels.
Articles & Source
Evergreen Content Is Over – The Individual Is The Only Strategy Left via @sejournal, @theshelleywalsh
Do individuals hold all the power in publishing now? Why the reverse halo effect is reshaping content strategy for every brand in search.
The post Evergreen Content Is Over – The Individual Is The Only Strategy Left appeared first on Search Engine Journal.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
Why agentic commerce will matter more than ChatGPT ads
Google, Amazon, and OpenAI are building AI-powered buying. Here’s why your product data matters more than your next ad platform.
Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening via @sejournal, @gregjarboe
Want to win the AI citation game? Build for the click-through moment, not just the citation. Here’s where to start.
The post Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening appeared first on Search Engine Journal.
AI Agent Standards: What Do We Need To Know? via @sejournal, @chrisgreenseo
Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention.
The post AI Agent Standards: What Do We Need To Know? appeared first on Search Engine Journal.
The hedonic treadmill
When we upgrade something in our lives, the thing we used to be satisfied with is no longer satisfying. That’s the nature of an upgrade. After a certain point, the only thing we’re buying is the way the upgrade makes us feel in the moment, not our satisfaction going forward. Stereos, salt, art on the
The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them via @sejournal, @slobodanmanic
WebMCP gives AI agents named tools to call, and a clean route for prompt injection. Here’s what Chrome says to lock down first.
The post The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them appeared first on Search Engine Journal.
Controversial
This is a useful term. It helps us understand a topic or theory that can be considered from multiple points of view by people engaging with good intent. “Pluto is a planet” was a controversial statement among some people who study the solar system. On the other hand, it’s not controversial that Pluto actually exists.
Mel’s back
Last year, the recording session I did with Mel Robbins was going so well that her producers asked me to stick around–four hours later, we had recorded enough for two episodes. One never knows how these things will feel until after the fact, but part 2 is live now. I hope you get as much