Google AI Mode doesn’t favor above-the-fold content: Study
It’s not about placement, it’s about structure. Analysis of 2,300+ AI citations shows Google pulls answers from anywhere on a page.
Articles & Source
A preview of ChatGPT’s ad controls just surfaced
The leaked ChatGPT ad settings preview shows advertisers how personalization and privacy will shape ads in conversational AI.
What Google and Microsoft patents teach us about GEO
Search patents reveal how AI search systems interpret intent, evaluate content passages, and build brand understanding in generative results.
Why GA4 alone can’t measure the real impact of AI SEO
Relying on GA4 alone leaves AI SEO analytics lost in the Bermuda Triangle of measurement. Learn what’s missing – and what to track instead.
Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today.
The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal.
How to diagnose and fix the biggest blocker to PPC growth
Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.
PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent via @sejournal, @LisaRocksSEM
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning.
The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal.
Process thinking
Sure, you made it work this time, but will it work next time? Can you teach the method to someone else? Do you have a protocol for what to do when it doesn’t work? How can someone else contribute to your process to make it better?
7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works.
The post 7 Insights From Washington Post’s Strategy To Win Back Traffic appeared first on Search Engine Journal.
Free agency
Unrestricted free choice is a myth. There are always boundaries and trade-offs. But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice. Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when