Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here’s how search, knowledge graphs, and third-party proof influence AI decisions.
Articles & Source
I rebuilt our content update pipeline in Claude Code. Here’s why.
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.
Google Desktop CTR Climbs While Mobile Dips, Report Finds via @sejournal, @MattGSouthern
Desktop and mobile clickthrough rates are splitting, according to new benchmark data. Clicks are growing on desktop while declining on mobile.
The post Google Desktop CTR Climbs While Mobile Dips, Report Finds appeared first on Search Engine Journal.
How to win competitor traffic with Demand Gen and negative-intent conquesting
Traditional competitor campaigns can be expensive and ineffective. These alternatives help you reach buyers more efficiently.
81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse via @sejournal, @DuaneForrester
ClaudeBot outpaced Googlebot on a new site. Here’s what verified crawl data actually looks like, and how to get your own.
The post 81.8% Of My ‘AI Assistant’ Traffic Was Fake. The Googlebot Number Was Worse appeared first on Search Engine Journal.
How to use Google query expansion to improve content visibility
Your content may already be surfacing for searches you never planned for. Here’s how to identify those opportunities and act on them.
What if you were held accountable for your AI slop?
A ruling against Google signals a broader shift: companies may be responsible for AI-generated errors, even when humans didn’t write them.
How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC via @sejournal, @navahf
Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon.
The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal.
How to find who’s using your brand in paid search by Bluepear
A step-by-step guide for spotting competitors, affiliates and misleading advertisers in your branded search queries.
WP Rocket Now Offers Free CDN For Your Most Important Pages via @sejournal, @martinibuster
WP Rocket now offers free CDN, lowering the barrier to meaningful performance improvements on the most important pages.
The post WP Rocket Now Offers Free CDN For Your Most Important Pages appeared first on Search Engine Journal.