Condé Nast expects search to become a single-digit of its traffic
After years of Google algorithm updates and huge SERP changes, Condé Nast now plans its business as if search traffic barely exists.
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Condé Nast CEO: Plan As If Search Traffic Will Be Zero via @sejournal, @MattGSouthern
Condé Nast CEO Roger Lynch told teams to plan as if search traffic will be zero after three years of forecasts that underestimated actual declines.
The post Condé Nast CEO: Plan As If Search Traffic Will Be Zero appeared first on Search Engine Journal.
Why TurboQuant could accelerate the shift to entity-driven SEO
TurboQuant may help Google improve instant indexing, semantic search, and AI Overviews — changing how brands earn visibility.
Social media management: The ultimate guide
Learn how consistency in social media management compounds into brand equity and how to build a presence that stacks over time.
Why your brand isn’t making the AI recommendation set
Many brands optimize for AI citations and extractability before establishing the clarity and relevance needed to enter the candidate set.
Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) via @sejournal, @billhunt
SEO fails when it can’t compete for resources. Learn how to win above the “IT line of death.”
The post Why Your SEO Work Isn’t Getting Implemented (The IT Line Of Death) appeared first on Search Engine Journal.
Why good content still loses in Google Search
Strong content can still fail when positioning barriers limit visibility. Here’s how to diagnose the issues holding rankings back.
How to eliminate the skepticism tax in marketing data
Branded search can overstate marketing impact, revealing larger issues with attribution, AI outputs, and data confidence.
Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible via @sejournal, @martinibuster
Google’s ALDRIFT framework « opens exciting avenues » toward AI answers that do more than sound plausible.
The post Google Research’s ALDRIFT: AI Answers That Do More Than Sound Plausible appeared first on Search Engine Journal.
Lessons Learned From Adobe’s 2026 Q2 AI Traffic Report via @sejournal, @slobodanmanic
Optimization and legibility are not the same thing. Adobe’s 2026 AI traffic data shows which one actually drives the 393% growth in AI-referred retail conversions.
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