The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
Articles & Source
Google Spam Update Rolls Out, AI Manipulation In Scope – SEO Pulse via @sejournal, @MattGSouthern
Five search developments this week: a spam update, AI impression counts, CTR data, Similarweb’s branded search findings, and Google’s tool access stance.
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LinkedIn Ads CPC benchmarks: How costs compare with Google Ads
A year of B2B campaign data reveals where LinkedIn commands a premium, where costs align with Google Search, and how to budget accordingly.
Google Answers Question About SEO For AI Agents via @sejournal, @martinibuster
Google’s John Mueller answered whether Google Gemini’s new AI agents change the rules for SEO.
The post Google Answers Question About SEO For AI Agents appeared first on Search Engine Journal.
Google Gemini Can Now Control Your Computer. Hackers Are Already Targeting AI Agents via @sejournal, @martinibuster
Google warns that websites can expose AI agents to hidden traps for agentic AI navigating the open web.
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Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us via @sejournal, @gregjarboe
New data from IAB and Billion Dollar Boy explains the performance gap between creator content and brand-led ads, with specific fixes for both.
The post Your Brand Message Is Costing You Half Your Views – What 2 Reports Can Tell Us appeared first on Search Engine Journal.
You don’t need a better camera
They keep getting fancier. But you would benefit from investing in better lighting instead. It’s tempting to upgrade your computer processor, your frying pan or your sneakers as well. The thing is, once the foundational tools are good enough, technique and training outperform hardware. New snow tires are often more effective than a new car
Google gives Demand Gen new AI creative and reporting tools
Demand Gen is getting Gemini-powered creative recommendations, enhanced video optimization and new measurement tools.
Google Ads API v24.2 adds AI transparency, stronger security and new reporting
API v24.2 introduces AI visibility tools, stronger security controls and new PMax reporting features for advertisers and developers.
Google introduces new Merchant Center agency roles
Google is rolling out new Merchant Center agency roles that centralize client access management and strengthen security.