Why most video ads fail — and what video metrics actually matter
Views, impressions, and completion rates aren’t persuasion. Attention, creative strategy, and better measurement determine video performance.
Articles & Source
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse via @sejournal, @brookeosmundson
AI copy guardrails and expanded YouTube non-skip video formats headline this week’s Google Ads updates in PPC Pulse.
The post AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse appeared first on Search Engine Journal.
Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @sejournal, @martinibuster
Google’s John Mueller confirmed that most sites don’t need to use a disavow file but if you need to be sure, do it.
The post Google Says Disavow Links If You’re Conflicted And Need To Be Sure appeared first on Search Engine Journal.
Agentic Commerce Is Here: What It Means for the Ecommerce Industry
Agentic commerce is changing online shopping. Learn what it is, how it works, and how to prepare your business for it.
That’s what studies are for
“Are you sure it’s going to work?” That’s the wrong question to consider when proposing a study. It’s also not helpful to say, “It’s unlikely to solve the problem.” All the likely approaches have already been tried. The useful steps are: Our fear of failure is real. It’s often so significant that we’d rather live
Tight rope standing
It’s much easier to walk a tight rope than it is to simply stand in place. Forward momentum creates stability.
NanoClaw Creator Loses SEO Battle To Impostor Website via @sejournal, @MattGSouthern
NanoClaw’s creator says Google ranks a fake website above his project’s real site despite 18K GitHub stars, press coverage, and structured data setup.
The post NanoClaw Creator Loses SEO Battle To Impostor Website appeared first on Search Engine Journal.
AI Max increases revenue 13% but drives higher CPA: Study
Independent research and an exclusive with Google’s Ads Liaison confirm AI Max’s real-world trade-offs — and the end of Dynamic Search Ads.
What SMEC’s Data Reveals About AI Max Performance via @sejournal, @brookeosmundson
New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.
The post What SMEC’s Data Reveals About AI Max Performance appeared first on Search Engine Journal.
New finding: ChatGPT sources 83% of its carousel products from Google Shopping via shopping query fan-outs
A new study reveals what data sources ChatGPTs product carousels prefer to use. Here’s how we analyzed shopping query fan-outs and what we found.