Google shifts Lookalike to AI signals in Demand Gen
Google is turning Lookalike audiences into AI signals that expand reach and could significantly change campaign performance.
Articles & Source
Google’s Jeff Dean: AI Search relies on classic ranking and retrieval
Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals.
Why AI optimization is just long-tail SEO done right
LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win.
Google Text Ad Click Share Rises Sharply In Some Verticals via @sejournal, @MattGSouthern
An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year.
The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.
The Science Of How AI Pays Attention via @sejournal, @Kevin_Indig
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats.
The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.
Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @sejournal, @MattGSouthern
Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization.
The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it
AI outputs vary because confidence varies. Corroboration and entity optimization turn inconsistent AI visibility into consistent presence.
Google Ads adds beta data source integrations to conversion settings
Google Ads now lets advertisers connect external data to conversions, improving measurement and performance.
How to create a persona GPT for SEO audience research
Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews.