The paradox of ‘on trend’
By the time you get around to embracing the fashion of the moment, it’s almost certainly too late. The leading edge is defined by the fact that most of us aren’t on it.
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In 2020, I made 5 predictions about marketing and martech for this decade. Here’s how they’re going…
Happy New Year! Five years ago, Jason Baldwin and I published Martech 2030 (ungated PDF), a report predicting five major trends that would shape marketing and martech through what we christened The Decade of the Augmented Marketer. We’re now at halftime at the start of 2026. How are those predictions holding up? I asked ChatGPT, Claude, and Gemini to…
Google tests blue Send button that replaces AI Mode in the search box
As you type your query, the AI Mode may disappear and show you a blue Send button in the Google Search box.
Bottlenecks
An essential feature of every bottle is the neck. No neck, no bottle. There are bottlenecks in every process, every project and every method. Something is limited. We can pretend that’s not the case and avoid the discussion. Or we can see it as an opportunity. Successful organizations are good at embracing and working with
Marketing Calendar With Template To Plan Your Content In 2026 via @sejournal, @theshelleywalsh
Take the guesswork out of your marketing planning with our 2026 marketing calendar. Easily customize and reference key dates to create a successful content strategy.
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1981 time machine
If you went back 45 years, the built world would be eerily similar–the clothes, the cars, even the haircuts. Except you’d quickly notice that there were no personal computers and no smart phones. That for seven or ten hours a day, every day, people were interacting in real life, not with their screens. Many of
5 Key Enterprise SEO And AI Trends For 2026
How enterprise brands can stay visible and credible as AI transforms search behavior and measurement in 2026.
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Which kind of ‘enough’?
If you buy an Ikea table, you’ll need 8 bolts to put it together. 7 is not enough. This is functional sort of ‘enough.’ It can be critical to our survival. “I have enough medication to last through this illness.” “We have enough food to feed our family.” But this isn’t the stress that we
Top 10 PPC expert columns of 2025 on Search Engine Land
PPC vibe coding, CPC inflation, critical PPC tactics, and more! These 10 PPC columns got the most pageviews on Search Engine Land in 2025.
Free AI WordPress Plugin To Automate Internal Linking For SEOs via @sejournal, @vahandev
See how embeddings, Pinecone, OpenAI, and Vertex AI come together to automate internal linking at scale inside WordPress.
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