It’s not a silly thing to do

So many options, so little time. A friend asked if he should put his podcast on YouTube. After all, that’s how many people are consuming this sort of content, it’s low cost. The comments and subscriptions offer interesting tools for engagement, and it could grow their base. But just because something might be worth doing,

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Attention is a luxury good

Luxury goods are special: they are scarce and expensive, and they earn us status with some folks because it shows that we paid more than we needed to. Luxury isn’t about quality, suitability or performance. Luxury isn’t a more accurate watch or a faster processor. Luxury is a marker that we can afford to do

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