Google’s new merchant location labels in Shopping ads give retailers a visibility boost by highlighting their city or town, helping drive more local foot traffic.

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Feeling overwhelmed by AI buzz? Learn what matters, what’s noise, and how to stay ahead when it comes to AI, LLMs, and generative tools.

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A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

The post What Google’s 2025 Year in Review Tells Us About the Future of PPC appeared first on Search Engine Journal.

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Google Search Console is testing a feature that shows how linked social channels perform in Google Search, including clicks, impressions, and queries.

The post Google Tests Social Channel Insights In Search Console appeared first on Search Engine Journal.

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New data shows how AI models are reshaping B2B brand hierarchies through rapid month-to-month shifts in unaided recall.

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ChatGPT execs said the ads were ‘either not real or not ads’ before admitting the company ‘fell short’ with an app suggestion feature.

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This is currently an experiment and rolling out to a limited number of sites.

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Publishers navigating the collapse of the search-to-traffic model need clarity on how emerging AI payment structures are reshaping value, leverage, and long-term strategy.

The post LLM Payments To Publishers: The New Economics Of Search appeared first on Search Engine Journal.

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Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting off course.

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SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal.

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