Google AI Overviews drive 61% drop in organic CTR, 68% in paid
Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.
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GEO startup Lorelight shuts down: ‘The problem didn’t need solving’
Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.
Google AI Mode Starts Rolling Out Agentic Booking In Labs via @sejournal, @MattGSouthern
Google’s AI Mode is starting to roll out agentic booking for restaurants, event tickets, and wellness appointments to eligible U.S. Search Labs users.
The post Google AI Mode Starts Rolling Out Agentic Booking In Labs appeared first on Search Engine Journal.
Google’s “Smart Cropping” may be trimming your Shopping Ad images
Google’s default “Smart Cropping” may be auto-cropping product images in Shopping ads, requiring a support request to disable.
Aja Frost on AI search, content strategy, and AEO success metrics
HubSpot’s Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
LLM Traffic Is Shrinking via @sejournal, @Kevin_Indig
Despite strong early growth, LLM referral traffic is fading fast as model changes and AI Overviews make clicks obsolete.
The post LLM Traffic Is Shrinking appeared first on Search Engine Journal.
Social and UGC: The trust engines powering search everywhere
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
5 Google Ads tactics to drop in 2026
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences via @sejournal, @siliconvallaeys
Holiday PPC success depends on preparing early, pacing budgets smartly, and guiding automation with profit-based signals.
The post Holiday PPC Guide 2025: Advanced Strategies For Smarter Bidding, Budgets & Audiences appeared first on Search Engine Journal.
Winning the platform shift by Braze
How marketers can use AI to drive creativity, expand their reach and provide more value to consumers.