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Articles & Source
AI Search Sends Users to 404 Pages Nearly 3X More Than Google via @sejournal, @MattGSouthern
AI search engines send users to 404 pages more than Google. A study of 16M URLs finds ChatGPT leads in hallucinating links.
The post AI Search Sends Users to 404 Pages Nearly 3X More Than Google appeared first on Search Engine Journal.
In memoriam: Alan Bleiweiss has passed away
The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, mentorship, wit, and unwavering advocacy.
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners via @sejournal, @DuaneForrester
AI search has a new battlefield: answer selection, where your content fights to be the chosen passage. Will yours make the cut?
The post Let’s Look Inside An Answer Engine And See How GenAI Picks Winners appeared first on Search Engine Journal.
Gating in an AI world: What to hide, what to show, and why
Invisible content earns zero authority. Learn how to unlock visibility without giving away your best assets.
Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? via @sejournal, @navahf
Paid search. Paid social. Strategy. Culture fit. These are the core areas interviewers want to see from PPC candidates today.
The post Ask A PPC: How Do I Nail A PPC Job Interview For Google & Meta Ads? appeared first on Search Engine Journal.
Auditing and optimizing Google Ads in an age of limited data
Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.
Google Antitrust Case: AI Overviews Use FastSearch, Not Links via @sejournal, @martinibuster
Google antitrust case shows that AI Overviews does not use links in its ranking algorithm
The post Google Antitrust Case: AI Overviews Use FastSearch, Not Links appeared first on Search Engine Journal.
Rankings and flavors
Here’s a quick tactical riff about how we name things. It’s worth considering that: If you’ve got four initiatives going on, numbering or even lettering them can’t help but communicate a priority to others. Considering flavoring them instead. When there’s an orange, a blue and a pink project, we can see that they’re separate and
8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 via @sejournal, @samanyougarg
Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves.
The post 8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 appeared first on Search Engine Journal.