Google’s Danny Sullivan: ‘Good SEO is good GEO’
Google’s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.
Articles & Source
Internal Linking Grows Up: Evolving From Link Juice To Entity Maps via @sejournal, @Kevin_Indig
From PageRank flow to entity mapping, internal linking has evolved into one of SEO’s most powerful levers for organic visibility.
The post Internal Linking Grows Up: Evolving From Link Juice To Entity Maps appeared first on Search Engine Journal.
GEO and SEO: How to invest your time and efforts wisely
GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what matters now – and prepare for what’s next.
How to Track, Measure, and Boost AI Referral Track
Learn what AI referral traffic is, how to track it, and tactics to earn more visits from AI platforms.
Looking beyond AI: 9 marketing principles that will always matter
AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless principles that still drive growth.
Bringing goodwill to the conversation
Education is distinct from learning. Organized education is a form of indoctrination and certification. Sometimes it leads to learning, but not always. You can win at education by figuring out what’s on the test (or what the boss wants) and parroting it back. In fact, that’s the easiest way to do so. Learning is an
Stop Trying To Make GEO Happen via @sejournal, @cshel
Acronyms only stick when they’re unique, clear, and pronounceable – why GEO fails and what marketers should do instead.
The post Stop Trying To Make GEO Happen appeared first on Search Engine Journal.