Your next customer might not be human: Designing journeys for people and AI agents
AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned.
Articles & Source
SEO Pulse: AI Mode Hits 75M Users, Gemini 3 Flash Launches via @sejournal, @MattGSouthern
This week’s SEO Pulse covers the signals that matter most as AI search moves from experimentation to core infrastructure.
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How to use broad match without losing control
Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep performance aligned with real intent.
PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews via @sejournal, @brookeosmundson
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates.
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Search & Social: How To Engineer Cross-Channel Synergy via @sejournal, @rio_seo
Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust.
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Google vs. publishers: What the EU probe means for SEO, AI answers, and content rights
An antitrust case puts AI Overviews, opt-outs, and zero-click visibility under scrutiny amid growing debate over content use and attribution.
Sam Altman Explains OpenAI’s Bet On Profitability via @sejournal, @martinibuster
Sam Altman addresses questions about OpenAI’s losses and path to profitability.
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Core Web Vitals Champ: Open Source Versus Proprietary Platforms via @sejournal, @martinibuster
Core Web Vitals measurements reveal a significant difference between open source and proprietary CMS platforms.
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Canonical URLs: SEO Best Practices, Common Issues, and How to Fix Them
A complete guide to canonical URLs: how they affect SEO, how to add or change canonical tags, and how to fix issues in WordPress, Shopify, and more.