When to trust Google Ads AI and when you shouldn’t
Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.
Articles & Source
Google drops reporting on several structured data types
This impacts already deprecated structured data types, Course Info, Claim Review, Estimated Salary, Learning Video, Special Announcement and Vehicle Listing.
Structured Data’s Role In AI And AI Search Visibility via @sejournal, @marthavanberkel
Google, Microsoft, and OpenAI are clear: Structured data shapes AI visibility. Is your brand ready? Read the full breakdown.
The post Structured Data’s Role In AI And AI Search Visibility appeared first on Search Engine Journal.
Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative
From scroll-stopping TikToks to inspirational Pins, find out how platform-native ads outperform recycled creative every time.
Making a point
…might not be the same as making an impact. Making a point doesn’t take very long and it can be gratifying in the moment. Making an impact happens over time, and rarely brings the same sort of short-term glee.
Google Ads adds new reporting for AI Max campaigns
Google Ads’ AI Max now reveals traffic driven by expanded keyword matches and landing pages.
Anthropic Agrees To $1.5B Settlement Over Pirated Books via @sejournal, @MattGSouthern
Anthropic agreed to a proposed $1.5B settlement over pirated books used to train Claude. If approved, eligible titles would receive about $3,000 each.
The post Anthropic Agrees To $1.5B Settlement Over Pirated Books appeared first on Search Engine Journal.
Facebook ad costs jump 21% in 2025, but still beat Google
Facebook’s 2025 ad benchmarks show cheaper traffic ads but pricier leads, still beating Google on cost.
Google expands AI Mode beyond English
Google AI Mode now works with Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.