In recent years, TikTok has emerged as a groundbreaking platform in digital advertising. This social media phenomenon, known for its short-form video content, isn’t just an entertainment hub. It has evolved into a powerful marketing tool, capturing the attention of diverse audiences worldwide. The platform’s unique algorithm, which favors engaging and creative content, has opened new avenues for advertisers…
It’s that time of the year. The Northern hemisphere looks forward to spring. The Southern hemisphere looks forward to fall. And everybody in martech and marketing operations looks forward to the annual Stackie Awards. This will be our 10th edition of The Stackies: Marketing Tech Stack Awards. Wow, a decade of hundreds of martech stack slides: 2015, 2016, 2017, 2018, 2019, 2020, 2021, 2022, and 2023….
Dear marketing readers: hang in with me here. I have a point. Promise. I started programming as a kid, writing multiplayer games for dial-up bulletin board systems (BBSs) — a precursor to the web and social media as we know it today. It was the late 80’s, early 90’s, and I mostly wrote in a language called C, with…
“We have 0% customer churn.” – said no SaaS marketer ever. Instead, what I hear all the time is: “If only we could keep growing without churn growing with us.” “If only we could get new trials to actually USE the product, they’ll see how great it is.” And even this story someone shared on The post I…
What is Interaction to Next Paint (INP)? Before we dive into the nitty-gritty, let’s start with the basics. Interaction to Next Paint (INP) is a relatively new metric in web performance. At its core, INP measures the time it takes for a webpage to respond to a user’s interaction and then visually reflect that response. This could be anything…
What is Interaction to Next Paint (INP)? Before we dive into the nitty-gritty, let’s start with the basics. Interaction to Next Paint (INP) is a relatively new metric in web performance. At its core, INP measures the time it takes for a webpage to respond to a user’s interaction and then visually reflect that response. This could be anything…
The world of search is on the cusp of a transformative shift. In the near future, your search queries won’t simply lead you to a list of links, but to a dynamic, personalized snapshot of information tailored directly to your needs. This is the power of Google’s Search Generative Experience (SGE), a revolutionary technology poised to redefine the way…
The world of search is on the cusp of a transformative shift. In the near future, your search queries won’t simply lead you to a list of links, but to a dynamic, personalized snapshot of information tailored directly to your needs. This is the power of Google’s Search Generative Experience (SGE), a revolutionary technology poised to redefine the way…
Where do unshipped marketing assets go when they die? We imagine a place called Marketing Purgatory. It’s a gloomy world where unused ads, landing pages and email campaigns mope around, waiting for the day they’ll finally launch. Sadly, it’s a day that will never come. Some of these assets were killed by zealous CEOs. Others The post The…
Conversion copywriters follow a simple 3-step process to get the ‘yes’ in email campaigns: First, they dive deep into understanding their audience, figuring out exactly what makes them tick. Then, they craft emails that are not just engaging but hit right at the heart of the reader’s needs and desires. Every word is fine-tuned for clarity and impact. Finally,…