Free agency

Unrestricted free choice is a myth. There are always boundaries and trade-offs. But being fully stuck is also a myth. We might not like the trade offs, but we also have a choice. Since we always live in between, the work isn’t waiting until we have free agency. The work is deciding and acting when

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Vessel size

“May your cup runneth over…” This begs the question: how big a cup? The logistics of vessel size determine how much money we need to raise, how big a team we need, how many customers are necessary to break even. When we’re on the hook to fill an Airbus transatlantic flight with passengers, the business

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