YouTube & Discover political ad rules updated
Google clarifies election ads are exempt from placement rules but still follow Google Ads policies.
Articles & Source
How To Build AI Visibility In 90 Days [Webinar] via @sejournal, @hethr_campbell
Explore effective frameworks for enhancing AI visibility to attract buyers and adapt to the new search dynamics.
The post How To Build AI Visibility In 90 Days appeared first on Search Engine Journal.
Google tests video ads in local search results
Video ads in the local pack could give advertisers a more engaging way to stand out in high-intent, location-based searches.
The digital PR duplication method: Rinse, reuse, repeat
Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.
Utility news content: How to win beyond clicks in AI search
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Rand Fishkin: Zero-click search began long before AI
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Is Google Ads Asset Studio a game changer? Not so fast
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
The post Google May Have To Share Search Data With Rivals appeared first on Search Engine Journal.
Winning Google Ads Campaign Structures For DTC Ecommerce via @sejournal, @MenachemAni
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
The post Winning Google Ads Campaign Structures For DTC Ecommerce appeared first on Search Engine Journal.