Why IBM says every brand now needs a GEO playbook
As AI reshapes brand discovery, IBM outlines a 12-part system brands need to stay visible in machine-made decisions.
Articles & Source
The Ghost Citation Problem via @sejournal, @Kevin_Indig
Analysis across four LLMs reveals how citation and mention behavior differs, and why it matters.
The post The Ghost Citation Problem appeared first on Search Engine Journal.
Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft’s new tools aim to help advertisers stay visible and competitive as AI agents increasingly drive discovery and purchasing decisions.
SEO reporting outgrew Data Studio — here’s what comes next
Rigid dashboards are slowing reporting down. Learn how AI coding tools and APIs enable faster, more flexible SEO workflows.
What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO via @sejournal, @HelenPollitt1
SEO tools are useful, but over-relying on them creates blind spots. Here’s what raw data reveals that tools never will.
The post What’s The Biggest Technical SEO Blind Spot From Over-Relying On Tools? – Ask An SEO appeared first on Search Engine Journal.
How to measure Demand Gen creative impact with asset uplift tests
Platform reporting can mislead. Use controlled experiments to validate whether your Demand Gen creative is driving real conversion lift.
groas introduces a fully autonomous approach to Google Ads management by groas
A distributed network of AI agents now manages eight figures in monthly ad spend, built on years of live campaign data most companies never get.
Yelp launches AI-powered Assistant to streamline local search and bookings
Yelp’s AI Assistant shifts discovery toward direct booking, increasing competition at conversion.
Google Adds New Tasked-Based Search Features via @sejournal, @martinibuster
Google announced new tools that further transforms Search to a tasked-based platform.
The post Google Adds New Tasked-Based Search Features appeared first on Search Engine Journal.
The right sort of friction
If we remove impediments that are in the way of where our customers seek to go, they support us. But when we remove the friction that gives people traction on their journey, they flounder. Remove the hassles that people don’t care about, but celebrate the hassles that make it worth the effort.