Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot
With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.
Articles & Source
Considering infinity
Endless, unlimited and more. These are building blocks of capitalism. Starbucks knows that they can’t get you to drink three coffees every morning, but their stock price is built on the idea that they can continue to get more customers and make more money from each one. The Wedding-Industrial complex is built on the simple
Google: You Can Disavow Entire TLDs Like .XYZ With Domain Directive via @sejournal, @martinibuster
Google’s John Mueller shared the Disavow File Domain Directive which disavows entire Top Level Domains (TLDs) but cautioned about using it.
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10 Reddit comment frameworks that drive engagement without sounding like ads
Learn practical comment structures that help brands add value in Reddit threads and attract visibility through helpful participation.
Confused about donations
A suite at a New York Knicks game costs more than $30,000. Is that a donation to the team? Why do we differentiate between the money spent on a Super Bowl ticket and the check we write for a worthy cause? Does calling it a “donation” make it more valuable or less valuable to us?
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing via @sejournal, @MattGSouthern
Google’s head of Search described how multimodal LLMs help Google understand audio and video, and discussed a direction for subscription-aware search.
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If they knew…
Some organizations and marketers thrive on the uninformed consumer. They seek out people who don’t know, and who aren’t particularly good at decision making. Others do their best work when the customer knows what’s up and is making an informed choice. Are you closing the sale or opening it? If your prospects knew everything you
Google’s AI Mode is citing Google more than any other site: Study
Nearly one in five sources in Google’s AI answers now comes from Google itself, with many citations leading to more Google Search results.
Google AI Mode Cites Itself More Often, With More Organic Links via @sejournal, @MattGSouthern
Google’s AI Mode self-citations tripled in nine months. SE Ranking data shows that more links now lead to organic search results, not business profiles.
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