How ‘it’s just SEO’ took over the GEO conversation
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Articles & Source
How To Fix Google Ads Smart Bidding With A Primary Vs. Secondary Conversion Framework
Mixing button clicks and purchases in one conversion column trains the algorithm to chase the wrong users. Here’s the architectural fix.
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Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster
Google’s John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative.
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Stop ruining it
Paul McGowan makes stereos. To paraphrase his insight: The musicality isn’t a feature you add to an amplifier. It’s what’s left when you stop ruining it. To expand: Customer delight isn’t something we add to our projects. It’s what’s left if we don’t ruin it. Curiosity isn’t simply what’s left after a complete education. It’s
Why Great Content No Longer Works: MIT Research Shows The Shift Reshaping SEO Strategy via @sejournal, @gregjarboe
« Influence is the new traffic. » Rand Fishkin’s argument and MIT’s AI Labor Exposure Map landed in the same week and pointed at the same problem.
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DV360 API Adds Demand Gen Support
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Google expands Data Manager API with GMP event ingestion
Google is helping advertisers unify measurement workflows and boost audience match rates across Google’s advertising ecosystem.
Commerce media expands beyond retail sites with Demand Gen integration
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Link intent: How to combine great content with strategic outreach
Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
EntityMap: The Open Standard That Gives AI Systems A Structured View Of Your Business via @sejournal, @Dixon_Jones
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.
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