Rising impressions with falling traffic often stems from SERP changes, AI features, irrelevant rankings, or new content indexing.
The post Why GSC Impressions Are Up But Traffic Is Falling: 4 Things To Consider First – Ask An SEO appeared first on Search Engine Journal.
https://www.searchenginejournal.com/ask-an-seo-why-gsc-impressions-are-up-but-traffic-is-falling-4-things-to-consider-first/569246/