PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance.
The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.
https://www.searchenginejournal.com/i-helped-build-googles-keyword-system-heres-why-its-becoming-obsolete/572362/