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Key takeaways Litmus helps make emails accessible with visual impairment filters and 40+ accessibility checks. Curious what your email sounds like when using a screen reader? Litmus can read emails out loud so you’re never left guessing. Never miss alternative text (alt text) again. Litmus checks to make sure alt text is populated and optimized correctly.

Accessibility matters and marketers know it. But that doesn’t mean they always follow the guidelines to a T. And some marketers don’t know how to get started making their emails more inclusive—but luckily we can help with that.

Litmus added accessibility checks to the platform back in 2019, and continues to add new features for marketers worldwide. It’s our goal to help marketers create emails that look great and perform on every device and for every subscriber. With Litmus accessibility checks, optimizing your emails for everyone is a whole lot easier.

Table of contents:

• Why email accessibility is a struggle for marketers
• What is an email accessibility checker?
• How Litmus’ Accessibility Checks works
• Who benefits from Litmus’ accessibility checks?
• How to fix your email accessibility challenges
  • Your emails fail WCAG Compliance and accessibility standards
  • Your emails are hard to read in Dark Mode
  • Screen readers can’t interpret your email correctly
  • Your emails are unreadable on mobile and small screens
  • Your team doesn’t have an accessibility workflow
• Make every email accessible with Litmus

Why email accessibility is a struggle for marketers

The Web Content Accessibility Guidelines (WCAG) 1.0 were released way back in 1999. The 2.0 version was released in 2008 and built on principals, “… for developers to ensure an accessible web experience for all users.” That means accessibility should have been a focus for marketers the last 25+ years. So why is it still such a struggle?

How to Solve Your Email Accessibility Roadblocks with Litmus