You can now search the web with ChatGPT Search, OpenAI announced today.
ChatGPT has been able to search the web for several months, but this update is part of OpenAI’s larger push into AI search. OpenAI has an opportunity to challenge Google’s search monopoly with a much different user experience (e.g., less search features, no ads).
Why we care. We’ve long waited to see what OpenAI’s search product. Now it’s here. While it’s too early to tell what impact ChatGPT search will have on Google, we know that SearchGPT (despite having a small user base) was already sending more referral traffic to brands than other AI engines like Perplexity and Claude.
Sources. ChatGPT search will cite its sources via a Sources button underneath its responses (answers) to queries. Clicking the button opens a sidebar of links, called Citations.
Availability. To use ChatGPT Search, you’ll need to be a ChatGPT Plus or Team user – or be on the waitlist for SearchGPT.
- Search will become available for free ChatGPT users “over the coming months.”
- You can access search at chatgpt.com and on the desktop and mobile apps.
The announcement. Introducing ChatGPT search
https://searchengineland.com/chatgpt-search-officially-launches-447919