Google Tag Manager adds guided setup for Google Ads purchase tracking
GTM’s new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Articles & Source
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
Taking the Mystery Out of Email Deliverability
Email deliverability impacts brand reputation, customer loyalty, and ROI. Learn the facts when it comes to getting your email to the inbox.
The post Taking the Mystery Out of Email Deliverability appeared first on Litmus.
A practical guide to AI-driven personalized search
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
AI Answers About Your Locations Are Often Wrong – Check Before Customers Do via @sejournal, @MattGSouthern
Wrong postcodes, closed-business claims, invented services: what vendor tests reveal about AI answers, and how to audit yours across five platforms.
The post AI Answers About Your Locations Are Often Wrong – Check Before Customers Do appeared first on Search Engine Journal.
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
AI visibility is a topic-level game: A study of 50,000 brands in ChatGPT [Study]
Most ChatGPT topics still have no dominant brand. See what 50,000 brands reveal about winning AI visibility at the topic level.
Google Is Bringing Local Services Ads Into Google Ads via @sejournal, @brookeosmundson
Google is moving Local Services Ads into Google Ads as Performance Max pay-per-lead campaigns, with bidding, reporting, and management changes beginning August 2026.
The post Google Is Bringing Local Services Ads Into Google Ads appeared first on Search Engine Journal.
The biggest technical SEO time-wasters to avoid
Some technical SEO tasks deliver measurable value. Others can wait. Here’s how to tell the difference before investing developer time.
MCP For Marketers: What To Connect First & Why Your Data Wins
Learn the essentials of MCP for marketers and its role in connecting AI assistants to enhance marketing effectiveness.
The post MCP For Marketers: What To Connect First & Why Your Data Wins appeared first on Search Engine Journal.