Website marketing: A guide for the AI search era
Website marketing strategies that build the credibility AI systems use to decide which brands to recommend.
Articles & Source
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited via @sejournal, @AdamHeitzman
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
The post AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited appeared first on Search Engine Journal.
State champs
Compared to what? 98% of the time, the state champ loses at nationals. Every billionaire but one isn’t the richest person in the world. Only one of the 300 people who direct a feature film each year will win an Academy Award. And only one public company has the greatest share price growth. Competition is
Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
Anthropic’s Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
The post Anthropic’s Claude Can Now Watch A Video And Learn Your Job appeared first on Search Engine Journal.
Court Dismisses Google’s DMCA Claims Against SerpApi via @sejournal, @MattGSouthern
A federal court dismissed Google’s DMCA claims against SerpApi, ruling that blocking scrapers from public search results is not copyright circumvention on its own.
The post Court Dismisses Google’s DMCA Claims Against SerpApi appeared first on Search Engine Journal.
Happy Birthday, Now Buy Yourself a Present! The Potential of Birthday Emails
What makes a birthday email work? Get the details, including why it deserves a starring role in your customer journey.
The post Happy Birthday, Now Buy Yourself a Present! The Potential of Birthday Emails appeared first on Litmus.
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
Google Ads adds missed growth estimates to the Recommendations tab
Google Ads’ new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
Google Ads simplifies GA4 setup with bulk account linking
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
3.5 Flash-Lite Rolling Out In Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.