The in-house vs. agency debate misses the real paid media problem by Focus Pocus Media
Performance rarely fails because of talent. It stalls when strategy, visibility, and accountability break down.
Articles & Source
Controversial Proposal To Label Sections Of AI Generated Content via @sejournal, @martinibuster
A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance.
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Precision vs. accuracy
Precision requires producing the same results each time. Repeatable, measurable, dependable. Accuracy means hitting the target. The only way to consistently be accurate is to be precise. But there are plenty of precision methods that don’t yield the most desired outcomes. Simon Winchester’s book on precision is magnificent. As we enter a new age of
Google Shows How To Get More Traffic From Top Stories Feature via @sejournal, @martinibuster
Google’s new documentation shows how to get traffic from their Top Stories search feature.
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More trouble than it’s worth
This is the hallmark of projects that turn out to be worth doing. The trouble might be a symptom that we’re onto something that others don’t care enough to do. And the things that are obviously worth doing are probably already being done.
WordPress Announces AI Agent Skill For Speeding Up Development via @sejournal, @martinibuster
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress.
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The infinite tail
The Long Tail was a profound cultural insight. When we created YouTube, Amazon, Roon, recipe websites and Netflix, the culture changed. When you give people a choice, they make a choice. We went from the Top 40 to millions of songs. From Blockbuster to every movie ever made. From the local bookstore to all the
Kirk Williams discusses why client fit is very important
Taking on the wrong clients can quietly drain time and results, and this episode explains how to spot red flags early.
AI Recommendations Change With Nearly Every Query: Sparktoro via @sejournal, @MattGSouthern
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt.
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