Google brings Meridian marketing mix modeling into Analytics 360
Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.
Articles & Source
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Google Shares First AI Mode Usage Data After One Year via @sejournal, @MattGSouthern
Google released first-party data on how people use AI Mode in the U.S. after one year.
The post Google Shares First AI Mode Usage Data After One Year appeared first on Search Engine Journal.
How to stand out in AI search when every business sounds the same
AI builds your brand narrative from every digital signal you publish. Sharpen your positioning before generic messaging makes you invisible.
Google unveils Gemini 3.5 Flash and a redesigned ‘intelligent Search box’
Google‘s Gemini 3.5 Flash and intelligent Search box are live. Here‘s what it means for search visibility.
Mt. Stupid Has A Pricing Page via @sejournal, @pedrodias
GEO made calibration look like the deficiency. Here’s the evidence, the incentives behind it, and what it costs when the gradient runs unchecked.
The post Mt. Stupid Has A Pricing Page appeared first on Search Engine Journal.
Microsoft rolls out AI-powered bidding, reporting and import updates for advertisers
Microsoft AI-powered bidding, attribution and reporting tools aim to simplify multi-platform campaign management.
Google Ask Maps: How to optimize for visibility
Ask Maps changes local visibility from ranking in a long list to being confidently recommended. Here’s what that shift means for local SEO.
Google’s llms.txt Guidance Depends On Which Product You Ask via @sejournal, @MattGSouthern
Google Search says llms.txt isn’t needed for AI features, while Lighthouse now checks the file for agentic browsing readiness in an experimental audit.
The post Google’s llms.txt Guidance Depends On Which Product You Ask appeared first on Search Engine Journal.