Local Keyword Research for SEO: What It Is & How to Do It
Local keyword research involves finding phrases people use when looking for local products and services.
Articles & Source
Avoiding the trap questions
A trick question is designed to fool us into proposing the wrong answer (example below). A trap question, on the other hand, stops the train completely. A trap question demands an answer, and the answer will paralyze us and keep us from the work at hand. “Yes, but how many followers does your brand have
Beyond Rankings: Important Metrics To Measure For SEO Success via @sejournal, @AdamHeitzman
Track the right SEO metrics to understand how SEO impacts business growth. Focus on audience quality, engagement, conversions, and brand impact to measure success effectively.
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Google’s AI Overviews Coincide With Drop In Mobile Searches via @sejournal, @MattGSouthern
Study reveals Google’s AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature.
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Google tightens disclosure rules for synthetic content in political ads
Advertisers will need to disclose synthetic or digitally altered content in election ads, as Google aims to combat misinformation.
GraphRAG Is A Better RAG And Now It’s Free via @sejournal, @martinibuster
GraphRAG, which is superior to RAG for powering AI chatbots and answer engines, is now available for free on GitHub
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Nearly 60% of Google searches end without a click in 2024
Meanwhile, almost 30% of clicks go to Google’s properties and about 36% of clicks go to the open web, a new zero-click search study finds.
Google expands definition of U.S. Election ads
Google now requires verification for a wider range of political content, which may impact more advertisers ahead of the 2024 elections.
Robots.txt Turns 30: Google Highlights Hidden Strengths via @sejournal, @MattGSouthern
Google’s Gary Illyes highlights robots.txt file’s error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.
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2024 Trend Updates: What Really Works In SEO & Content Marketing via @sejournal, @lorenbaker
Discover which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
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