Meta’s ad attribution update gives clearer view of conversions
Meta advertisers can now differentiate between all conversions and first-time conversions, addressing inflated performance metrics concerns.
Articles & Source
Google launches Merchant API Beta with new features
This is a redesign of the Content API for Shopping, with new features to enhance product management and showcase businesses capabilities.
Google announces new Display & Video 360 features
Improved reporting, user ID redactions for privacy compliance, first position targeting for YouTube Instant Reserve and more are coming soon.
Software done well
There are a few tools I use regularly that make me smile, because the craftspeople who made them decided to build something with extra magic and care. By using and paying for well crafted software, we often get far more than we pay for… Ecamm is the tool I use for all my online talks,
This Is Actually Why Emails Go To Spam
Your customers view any irrelevant or unwanted email as spam. It doesn’t matter how long they’ve been a customer or if they’ve given you permission—if your email is repeatedly of little to no relevance to them, it’s spam.
The post This Is Actually Why Emails Go To Spam appeared first on Litmus.
How to build a high-performing paid search team
Strategies for assembling an effective PPC team, including tips on hiring experienced vs. new talent, defining roles and more.
12 SEO metrics to add to your digital PR measurement program
Uncover insights to better understand your audience, optimize content and quantify PR impact by adopting these essential SEO metrics.
Google Explains Reasons For Crawled Not Indexed via @sejournal, @martinibuster
Google’s Gary Illyes offers multiple reasons for crawled currently not indexed errors that will help fix this problem
The post Google Explains Reasons For Crawled Not Indexed appeared first on Search Engine Journal.
AI Overviews – How Will They Impact The Industry? We Ask Pedro Dias via @sejournal, @theshelleywalsh
Explore ex-Googler Pedro Dias’s perspective on the impact of AI Overviews on SEO and content strategy, revealing valuable insight into the future of organic traffic.
The post AI Overviews – How Will They Impact The Industry? We Ask Pedro Dias appeared first on Search Engine Journal.
How Better Source Interviews Lead To More Engaging Content
Good questions aren’t enough for an engaging interview. Get expert tips on how to prepare, connect with your interviewee, and uncover insightful ideas that will elevate your content.