Articles & Source
Google sunsets Local Services Ads mobile app, shifts focus to web platform
Google will discontinue the Local Services Ads mobile app on January 6, making the web platform the only option for managing these campaigns.
Google’s srsltid= parameter: What it means for SEO and attribution
Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.
YouTube expands shorts monetization, adds new analytics features
YouTube’s new brand partnership and analytics features for Shorts help advertisers connect with creators and gain better performance insights.
How to brief a content creator effectively for social search marketing
Explore tips for crafting briefs that guide creators on SEO, audience targeting and effective content production.
9 PPC Metrics to Track & How to Optimize Them
Learn about the 9 PPC metrics you should track and how to optimize them for better campaign performance.
AI Marketing Guide: Tools + Use Cases for Marketers
AI marketing can automate and optimize marketing tasks. Here are 12 use cases for digital marketing teams.
What Is Keyword Advertising? A Guide to How It Works + Tips
Keyword advertising involves paying to display ads in search results when users search for specific terms.
Will SearchGPT Whack Google Where It Counts?
OpenAI officially brought an AI-powered search engine to ChatGPT. What does it mean for marketers? Should you be asking how your content becomes THE answer? Or should you pose a different question?
When To Use Nofollow On Links & When Not To via @sejournal, @JulieJoyce
Explore the concept of nofollow on links. Find out why it is important and how it can protect your website from spam and manipulation.
The post When To Use Nofollow On Links & When Not To appeared first on Search Engine Journal.