A guide to split testing in PPC
Learn what split testing is and how to do it, along with the elements you can test and tips to evaluate your experiment’s performance.
Articles & Source
Google’s Local Guide program: Wins, woes and what’s next?
Is Google’s Local Guides program a rewarding community initiative or a flawed system? Explore its successes, failures and ethical dilemmas.
What Is PPC? A Starter Guide to Pay-Per-Click Marketing
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.
How Microsoft Ads compares to Google Ads and when to use it
Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting started.
How to Create a Content Marketing Plan in 7 Steps
Learn how to create a content marketing plan that brings your strategy to life and gets results.
What Is a Marketing Plan? (& How to Create One)
A marketing plan details how you’ll promote your products and services and achieve growth targets.
How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO via @sejournal, @lorenbaker
Learn why traditional SEO best practices might be holding you back, along with proven strategies for aligning your team and gaining executive buy-in.
The post How To Unlock Growth In 30 Days: The Secrets Of Enterprise SEO appeared first on Search Engine Journal.
How Often Should You Blog? Tips For Ideal Posting Frequency via @sejournal, @ronlieback
Want to attract more traffic to your blog? Learn about the importance of posting frequency and how to find the sweet spot for your content.
The post How Often Should You Blog? Tips For Ideal Posting Frequency appeared first on Search Engine Journal.
27 Need-to-Know Definitions for Effective Content Marketing Measurement
In this mad world of measurement musical chairs, your best defense is to stay on top of the latest terms and how to apply them. Start with these 27 definitions and explanations of how they may fit into your content’s performance strategy.