Top 5 takeaways from the 2024 Web Almanac SEO Chapter
Discover key learnings from a deep dive into web – including robots.txt files, robots directives, canonical use, dynamic rendering, and more.
Articles & Source
GA4 Metrics Every Advertiser Should Pay Attention To via @sejournal, @timothyjjensen
Unlock valuable insights with GA4 metrics. Discover what users are doing on your site beyond initial ad clicks.
The post GA4 Metrics Every Advertiser Should Pay Attention To appeared first on Search Engine Journal.
What Does Instagram’s Hashtag Move Mean for Marketers?
Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and some of their ideas may sound familiar to get your content discovered.
The fame/trust inversion
A generation ago, the Generals ruled. General Motors, General Foods, General Mills, General Dynamics… they were big, and they had a lot to lose. As a result, people trusted them to show up and keep their promises–it just wasn’t worth letting a few people down at the risk of their reputation. The same was true
Marketing Trend: Consumers Prefer Relatability via @sejournal, @martinibuster
A new marketing report finds consumer attitudes are shifting toward relatability over perfection.
The post Marketing Trend: Consumers Prefer Relatability appeared first on Search Engine Journal.
10 Hosting Trends Agencies Should Watch In 2025
Discover the top hosting trends for 2025 and how they can transform your agency’s services. Learn to deliver scalable, secure, and future-ready solutions for clients!
The post 10 Hosting Trends Agencies Should Watch In 2025 appeared first on Search Engine Journal.
Bing Search Updates: Faster, More Precise Results via @sejournal, @MattGSouthern
Microsoft enhances Bing search with new language models, claiming to reduce costs while delivering faster, more accurate results.
The post Bing Search Updates: Faster, More Precise Results appeared first on Search Engine Journal.
Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM
Bing’s search team said it « trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely. »
LinkedIn tests personal post boost option
LinkedIn’s paid feature amplifies content but also highlights frustrations over limited organic reach and a shift toward a pay-to-play.
Google AI Overviews rising in B2B technology, healthcare sectors
Google seems to be getting better at identifying niche experts and authorities – and citing them more often in AI Overviews.